Uncategorized – Moore Tech Solutions https://mooretechsolutions.com Website Design & Development Wed, 03 Jan 2024 14:28:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 https://mooretechsolutions.com/wp-content/uploads/cropped-Favicon_MTS-32x32.png Uncategorized – Moore Tech Solutions https://mooretechsolutions.com 32 32 Upgrading from Joomla 3 to Joomla 4 https://mooretechsolutions.com/upgrading-from-joomla-3-to-joomla-4-benefits-considerations-and-migration-path/ Tue, 19 Dec 2023 20:55:06 +0000 https://mooretechsolutions.com/?p=5049 Benefits, Considerations, and Migration Path

Since the official version of Joomla 1.0 was released on September 22, 2005, the free open source platform has become one of the most popular content management systems (CMS) among professional web designers and their clients. The reason is because Joomla, which is written in PHP and makes use of the MySQL database, was designed for ease of use. In fact, it’s so easy to install, set up, and use that clients can manage their sites on their own with minimal instruction.

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But what really sets Joomla apart from other content management systems is its robust suite of core features, which includes a host of different management options. Joomla makes it possible for users to easily manage everything from content and contacts to media, web links, and so much more.

Like all software, Joomla is regularly updated to ensure the latest security measures and CMS features are employed. Thus, ensuring that your website is utilizing the latest version is important for not only keeping things running smoothly but also for keeping your data safe and secure.

With Joomla 3 being replaced by Joomla 4, we thought it would be appropriate to provide an overview of what clients can expect when upgrading to the latest version. In this post, we’ll discuss the biggest changes and improvements in Joomla 4, why it’s necessary to upgrade, how to prepare for your upgrade, migration considerations, and much more.

The Evolution of Joomla: From 3 to 4

Backend Joomla 4 en

Joomla 3 was released in 2016, and although it was updated regularly, it has been a while since the platform has undergone a major upgrade. But that’s changing as with the latest release of Joomla 4, users can expect many new features, fixes, and security improvements in the CMS platform that they’ve come to love.

Joomla 4 is built on the latest technologies, such as PHP 7, the jQuery JavaScript library, and the Bootstrap 5 front-end framework. It features a new admin interface, a more efficient media manager, a new routing system for better SEO, as well as a completely new template framework and elevated security features, including two-factor authentication.

Joomla 4 has been redesigned to make creating and managing content easier and faster than ever. More specifically, it performs better because it has been optimized for speed and performance, so caching and loading times are faster. Scalability has also been improved, which allows it to handle more traffic, an essential benefit, especially for larger websites. It also delivers improved database performance, thus allowing it to handle large amounts of data with greater ease.

Additional enhancements included in Joomla 4 include:

  • Improved codebase that makes it easier to add new features to your CMS
  • Improved user interface that’s more modern and delivers improved mobile responsiveness
  • Improved media manager featuring drag-and-drop simplicity
  • Improved SEO features

Reasons to Upgrade: Why It’s Necessary

Whenever a new version of any piece of software is released, the number one reason for upgrading is the same – upgrading protects you and your data because the latest version utilizes the latest security measures currently available. In most cases, the security upgrades resolve weaknesses that were discovered in the previous version, and they are designed to protect against more modern threats.

Upgrading also ensures that the version you’re using will be supported for some length of time. For instance, official support for Joomla 3 ended on August 17, 2023. As a result, failing to upgrade can leave you more exposed to certain risks.

Upgrading to the latest version of Joomla 4 also provides you with a better user experience thanks to its new, updated interface and easy backend management. And because Joomla 4 is compatible with modern PHP versions and related technologies, your website will be future-proofed for the foreseeable future.

Preparing for the Upgrade

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Before upgrading from Joomla 3 to Joomla 4, there are a few steps you should take to prepare, so the process can go as smoothly as possible. These steps include:

  1. Backup your Joomla 3 website: This step is important because backing up your website safeguards your data should something unexpected occur
  2. Check your server to make sure it meets the requirements for Joomla 4, including PHP (needs at least PHP 7.2), database, and other software
  3. Make sure you have the latest Joomla 3.x version (if not update it to 3.10.11)
  4. Run the Joomla 4 Pre-Update Check in Joomla 3 to make sure all installed extensions and templates are compatible with Jooma 4

Migration Considerations

When migrating to Joomla 4, there are certain considerations that should be kept in mind. For starters, you should assess your website’s complexity and functionality, as well as its original goals. If you discover that your site has deviated from your initial vision, look at the migration as a means of getting back into focus with your goals, or as a means of bringing it more up to date with your current goals if they’ve changed.

It is also important to note that some users may experience possible challenges in migrating custom code and functionalities. This is because some older extensions may not be compatible with Joomla 4. This is why it is always recommended to run the Pre-Update check in Joomla 3 prior to migrating. Leaving incompatible extensions in place could interfere with the Joomla upgrade and result in a failed upgrade that leaves the site inaccessible. You should upgrade all extensions to meet J4 compatibility or disable or uninstall these plugins before upgrading.

As with any major platform upgrade, you should test Joomla 4 on a staging environment instead of on the live site. Only once you thoroughly review it to ensure that everything is working smoothly and as expected should you copy it over to the live site.

The Upgrade Process

Once any incompatible extensions have been disabled, the upgrade process is fairly straightforward. For the most in-depth step-by-step instruction, you should check out Joomla’s official migration documentation and use their recommended backup and migration tools.

In some cases, certain issues may arise during the upgrade, the two most common being:

  • Technical Specifications not met
  • Third-party extension incompatibility

Each of these issues is easily remedied by following the advice previously mentioned in this article. Two other common issues involve isClient and isAdmin errors. These errors indicate that you have third-party extensions using isClient or isAdmin, so they should be uninstalled or disabled/unpublished.

If you get a blank screen after migrating, then you should check the page source. If it looks like the complete HTML code is there, then you may have a JavaScript error. Or, if there is no code at all, then it is most likely a PHP error. Check logs/joomla_update.php to see if a proper update was completed. If the site is updated properly, then you can use phpMyAdmin to disable any third-party plugins that you may have overlooked before updating to Joomla 4.

Redesigning vs. Migration: Joomla vs. WordPress

If your site is currently using Joomla 3 and you are looking to upgrade your CMS to a newer platform, then you may be trying to decide between migrating to Joomla 4 versus doing a complete website redesign using WordPress. One thing you can do to help you come to your decision is to evaluate whether your current Joomla website meets your needs.

If you like the ease with which Joomla 3 operates, then upgrading to Joomla 4 will only provide an even better experience. But if you are wanting to try something completely different and your website doesn’t need some of the advance functions available in Joomla, then rebuilding your site in WordPress may be something to consider.

Both Joomla 4 and WordPress come with their own set of pros and cons which should be carefully considered before making your decision.

Joomla Advantages

  • Has more advanced user management controls out of the box
  • Is more flexible for different types of content, including non-standard content types
  • Has multilingual support built-in to the core, while WordPress requires you to use a third-party plugin
  • Provides users with multiple templates for different pieces of content instead of one theme

Joomla Disadvantages

  • Has fewer professional extensions than WordPress
  • Doesn’t offer as many customization options as some other CMSs
  • Can experience compatibility issues with extensions due to the core platform undergoing frequent updates
  • Has a somewhat complex update/upgrade path

WordPress Advantages

  • Is easier to maintain than Joomla
  • Has the largest ecosystem of WordPress exclusive plugins and themes
  • Has a huge support community consisting of blogs, Facebook groups, and developers

WordPress Disadvantages

  • Is so widely used that hackers and other cyber-criminals target WordPress sites most frequently
  • Can be challenging to use with certain plugins
  • Tends to be slower loading, which can have a negative effect on search engine rankings
  • Is too dependent on third party plugins, which can hamper site performance and increase security risks

Rebuilding in WordPress: Is It Necessary?

To determine if rebuilding your website by switching from Joomla to WordPress is necessary, you should first begin by assessing your website’s structure, content, and features. What is the purpose of your website? What are your goals for your site? What type of content and features do you want to share with your audience?

While most advanced websites might be better suited for Joomla’s robust content and media management features, WordPress remains one of the best platforms for blogs.

The downside, however, is that making the migration from Joomla to WordPress doesn’t come without its own set of challenges. A lot of complications can arise during the migration process, which can lead to data loss or website downtime. As a result, the migration process should only be attempted by experienced web developers.

Retaining Joomla: Benefits and Future Prospects

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Many users who are already running Joomla 3 may be best served by simply upgrading to Joomla 4. You’ll be working with a more modern version of a platform you’re already comfortable using. You’ll also enjoy the continued support of Joomla’s vast community of users and developers and receive all updates as they’re released to ensure you’re always using the latest, greatest software.

Utilizing Joomla’s unique features and functionalities allows you to create a website that is truly original, easy to manage, and powerful enough to meet all its daily demands.

Post-Upgrade Tasks

Once you have successfully migrated from Joomla 3 to Joomla 4 and conducted a thorough testing of your site, there are a few other post-update activities that you should complete. These include:

  • Clear the cache: Open Updates and click on Clear Cache.
  • Check the database schema and fix any errors if any appear: Go to the Database Fix page and click on Extensions > Manage > Database, and then click the Fix button
  • Check the website’s frontend and backend
  • Go to System -> Global Configuration -> Server -> Error Reporting, to “Maximum” option into System Default. Click the “Save” button
  • Move your Joomla site from Localhost to the live server – assign the staging site folder to the site domain
  • Participate in user training to become familiar with Joomla 4’s exciting new features

Conclusion

In conclusion, we hope this guide has settled some of the concerns or worries you might have had when you learned that support for Joomla 3 was ending. While Joomla 3 might be heading into the sunset, Joomla 4 is here to reignite your love for your website.

With Joomla 4, you will enjoy greater performance, speed, and ease-of-use. Your website will be more secure, modern, and significantly more efficient because its CMS will be supported for years to come. Plus, you’ll continue to be a part of Joomla’s rich ecosystem and its ever expanding community of users.

 

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Website Design and Development Trends for 2023 https://mooretechsolutions.com/website-design-and-development-trends-for-2023/ Mon, 18 Dec 2023 14:58:34 +0000 https://mooretechsolutions.com/?p=5019 There are about 1.13 billion (yes, with a “b”!) websites on the internet.  While 80+% are inactive that still leaves over 200 million websites actively maintained and visited.  The sheer number of websites makes it extremely difficult for a website to stand out and attract an audience. Luckily, there are some things you can do to help your website get the attention it deserves, and it all starts by making sure your site is up to date with the latest website design and development trends. In the Internet landscape, technology is constantly evolving and as a result, so too are user expectations. In this guide, you will learn all about the hottest website design and development trends that you should be factoring into your website build or redesign due to their unique abilities of enhancing user experience and engagement. #1: Dark Mode and Color Schemes Dark mode is a feature that exploded in popularity over the last decade, particularly among those users who do a lot of their web surfing on remote devices, like their smartphones or tablets. Dark mode works by inverting the colors of a website or web application, so the background is dark and the text is […]

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There are about 1.13 billion (yes, with a “b”!) websites on the internet.  While 80+% are inactive that still leaves over 200 million websites actively maintained and visited.  The sheer number of websites makes it extremely difficult for a website to stand out and attract an audience.

Luckily, there are some things you can do to help your website get the attention it deserves, and it all starts by making sure your site is up to date with the latest website design and development trends.

In the Internet landscape, technology is constantly evolving and as a result, so too are user expectations. In this guide, you will learn all about the hottest website design and development trends that you should be factoring into your website build or redesign due to their unique abilities of enhancing user experience and engagement.

#1: Dark Mode and Color Schemes

Dark mode is a feature that exploded in popularity over the last decade, particularly among those users who do a lot of their web surfing on remote devices, like their smartphones or tablets. Dark mode works by inverting the colors of a website or web application, so the background is dark and the text is light.

This design function is popular because it helps reduce eye strain and improves readability in low-light environments. As a side benefit, the dark interface also uses less power, so users who prefer it can conserve battery power on their mobile devices while still enjoying all their usual online activities.

While making your website dark mode ready can improve the user’s experience, implementing creative use of color schemes is essential not only for increasing the visual appeal of your site, but it can also help maximize your branding efforts. If your company logo features distinctive colors, then incorporating those colors throughout your website, apps, and social media channels will create continuity throughout your ecosystem.

#2: Immersive Web Experiences

Two of the more innovative trends to arise in website design and development are tools that allow for augmented reality (AR) and virtual reality (VR) integration. Augmented reality uses computer-generated content with elements of the real world to create a more engaging experience.

A good example of how this technology works is Amazon’s “See It In Your Room” feature, which superimposes a digital image of a product over the user’s real life living space by using the camera on their smartphone or tablet. Many fashion accessory sites also use the technology, such as those that allow users to try on glasses, shoes, and other apparel virtually without having to place an order. One of the biggest benefits of augmented reality, when used in this way, is a measurable reduction in returned items.

Like augmented reality, virtual reality experiences on websites will also continue to increase over the coming years. This technology is currently a popular feature on many real estate listing sites and Airbnb sites because it enables users to tour a home or rental before scheduling an in-person tour or making a reservation. Incorporating augmented and/or virtual reality technology in your website can help you deliver useful and meaningful content to your audience in an interactive and fun way that can help them make more informed buying decisions.

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#3: Minimalist and Micro-Interactions

The minimalist movement has been growing by leaps and bounds over the last few years, both in the real world and online. In the home it focuses on clean aesthetics and a purposeful lack of clutter, which helps reduce stress and improve peace of mind. Online, minimalist web designs focus on limited color palettes and using only as many design elements as needed. Successful implementation of a minimalistic web design means leaving plenty of white space and ensuring that each element is perfectly balanced in how it is presented, so that nothing appears out of place.

Minimalist web design should also rely heavily on subtle animations and micro-interactions that fit with its overall theme and feel. Micro-interactions can help increase engagement without requiring a lot of input from the user. A common micro-interaction that is used by both minimalistic and standard websites alike is a progress indicator, which is designed to keep the user updated, such as on the status of a download or what stage they’re at when completing an online form.

Like micro-interactions, using subtle animations is a great way to provide feedback in the least intrusive way possible. Subtle animations add life to a minimalistic website and make it more visually appealing without overwhelming the user.

#4: Voice Search Optimization

With the increase in reliance on virtual chatbots, like Google’s Assistant, Amazon’s Alexa, and Apple’s Siri, voice search technology is fast becoming the norm. And while the technology hasn’t made a huge shift over to the website side of things, that will be changing in 2023 and beyond as we expect to see more and more websites integrating voice search as an option to traditional text search.

Adapting your website content for voice-based queries and implementing voice user interfaces (VUIs) for more intuitive navigation will soon become one of the best ways to future-proof your website and make it as user-friendly as possible.

VSO

#5: AI-Powered Personalization

Artificial intelligence (AI) and machine learning (ML) have been used in website development strategies for several years, but like all technology they continue to advance and open up doors for new and exciting opportunities. For example, one of the ways that AI and ML have been changing the way websites are being built has been via their ability to adapt to a user’s habits to deliver a more personalized user experience.

Using AI and ML technology, websites can change how they appear by offering dynamic content recommendations based on a user’s unique behavior. This level of personalization makes a single website capable of providing different experiences to different users. AL and ML can also dramatically improve search functionality, automate tasks, and produce chatbots and virtual assistants that can interact in real-time with users in a more lifelike and responsive way, all of which will help increase user engagement, improve customer support quality, and ultimately drive more conversions.

#6: Responsive and Mobile-First Design

Responsive and mobile-first web design is a trend that allows web pages to automatically adapt to the size and resolution of the user’s device using elements like flexible grid layouts, images, and more. This type of design focus is extremely important for today’s online businesses because it ensures that their websites and web applications are user-friendly and accessible across a wide range of devices. And with 92.3% of Internet users accessing the Internet using a mobile phone or other portable device, taking a mobile-first approach to your website has never been more important.

As if being mobile-friendly isn’t already important enough, providing a responsive and mobile-first website can even improve your search engine result standing. The reason is because Google now utilizes mobile-first indexing on SEO when delivering its search results. It does this by analyzing the mobile version of a site’s content instead of its standardized version for indexing and ranking.

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#7: Accessibility and Inclusivity

Accessibility and inclusivity are not just trends, but they are now standard elements (as stated by the Web Content Accessibility Guidelines (WCAG)) that need to be incorporated into any website’s design to make it more accessible for people with disabilities. Providing your audience with a site that every visitor can navigate and interact with is essential for not just delivering good customer service and an excellent user experience, doing so can also increase conversion, boost your SEO, and help you reach the widest audience possible.

Some of the ways you can improve accessibility and inclusivity in your website design can include:

  • Using strong color contrasts between text and backgrounds to make it easier to read
  • Using voice search technology
  • Incorporating focus indicators for easier keyboard navigation
  • Using labels and instructions with form fields instead of low-context placeholder text
  • Using functional alt tags for images

#8: Blockchain and Web Security

Despite global efforts to reduce it, cybercrime is at an all-time high. This is partly due to the tenacity and techno-savviness of today’s hackers, but it is also due in part to the growing number of opportunities for hackers to exploit. For example, websites that aren’t upgraded regularly to incorporate the latest web security measures or those that ask their users to log in via their Facebook account or other social media credentials are only waiting to become victims.

But modern consumers are fast becoming more concerned about who they share their information with, so you don’t want your website to ask for data that you don’t need. You also want to provide your audience with a secure browsing experience by keeping your HTTPS and SSL certificates up to date. And if you store a large database of user information on your servers, then you need to employ next-gen security measures like blockchain and multi-factor identification. Failing in any one of these areas will leave your website exposed and your customer data at risk.

#9: Creative Scrolling and Navigation

Today’s web developers can incorporate innovative scrolling techniques that can help create a more interesting and satisfying user experience, especially in the realms of storytelling and engagement. For example, parallax scrolling is a popular web effect that adds a dynamic touch to certain sections of a webpage. When parallax scrolling is used, it creates an illusion of the media being positioned behind adjacent sections, making the content more engaging. Creative scrolling effects marry usability and intuitive navigation, and when it is done right it can stimulate your audience to keep scrolling.

#10: Sustainability and Green Web Hosting

Record breaking summer temperatures. Increasingly devastating tropical storms. Continually rising sea levels. These are just a few of the very real effects that climate change is having on our planet and if something isn’t done (and quickly), then who knows what type of world we’ll be living in over the coming years. Because of this, consumers have become increasingly aware of how businesses impact the environment, and this includes those in the web hosting field.

Traditional web hosting companies rely on massive server warehouses, which consume tons of energy just to keep their websites up and running. But today, there’s a new trend emerging where more and more web hosting providers are utilizing renewable energy sources to help make the websites they host more eco-friendly. If environmental responsibility is a big part of your company culture, or important to your audience, then in addition to partnering with a green web hosting company, you can go one step further by having your website optimized for energy efficiency.

#11: Typography and Custom Fonts

Incorporating creative use of typography and custom fonts can not only help you establish your brand’s identity, but it can allow you to give your website a unique look and feel that are representative of your company’s culture. For instance, if you want to keep things lighthearted and fun, then choosing a certain font, like a quirky sans serif font, will do the trick.

Using creative typography also allows you to take advantage of nostalgia, if that’s something you want to go for in your website. For many users, nostalgia can be extremely powerful due to the positive feelings it produces, and this can help result in increased conversions. Typography can also be used to help ensure your site’s readability across different devices and screen sizes. The key to success, of course, is choosing the right typography and custom fonts that best reflect your brand.

#12: Data Privacy and GDPR Compliance

One of the biggest things, if not THE biggest thing, that website owners need to be concerned about is keeping up to date with ever-evolving data privacy regulations and user concerns regarding it. In the EU, data security practices need to adhere to the UK’s GDPR, which outlines seven key principles:

  1. Lawfulness, fairness, and transparency
  2. Purpose limitation
  3. Data minimization
  4. Accuracy
  5. Storage limitations
  6. Integrity and confidentiality
  7. Accountability

And while the United States has its own set of data privacy standards, practicing GDPR compliance in your website’s design and development will help ensure that you meet and/or exceed them all.

Conclusion

So, to recap, there are no fewer than 12 website design and development trends that you should be factoring into your site in 2023 and beyond, and these include:

  1. Using dark mode and color schemes
  2. Creating immersive web experiences
  3. Utilizing minimalist designs with micro-interactions
  4. Incorporating voice search optimization
  5. Using AI and ML to increase personalization
  6. Focusing on responsive, mobile-first design
  7. Increasing accessibility and inclusivity
  8. Maximizing web security via blockchain and other tactics
  9. Using creative scrolling to make navigation more engaging
  10. Designing with energy efficiency in mind
  11. Using creative typography and custom fonts
  12. Maximizing data privacy through GDPR compliance

It’s also important to remember that the Internet is a constantly changing thing. New trends and technologies will continue to emerge, so maintaining adaptability and staying informed is important for ensuring that your site never falls victim to being dated.

For designers and developers, this means it’s also important to experiment without losing sight of the end-user experience. Every trend that is put into action needs to enhance the user experience. If it doesn’t, then it’s not a trend worth pursuing.

It’s remarkable to think about how far web design and development has come. This is truly an exciting time to be in the industry. With the above trends shaping the current nature of web design and development, it makes it all the more exciting to think about what we can expect next and what the future of the industry holds.

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How to Increase Organic Traffic with Technical SEO https://mooretechsolutions.com/how-to-increase-organic-traffic-with-technical-seo/ Fri, 15 Dec 2023 01:06:56 +0000 https://mooretechsolutions.com/?p=4234 The Internet is filled to the brim with millions of websites from all over the world. With that many sites, finding that one you need would be impossible if not for Google’s web crawlers - small scripts or “bots” that hop from site to site, indexing every page and every piece of content posted online.

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What is Technical SEO

Technical SEO is a set of practices that improve the technical aspects of your website and make it easier for Google’s web crawlers to index and improve the overall user experience of your website.

SEO is usually divided into three types: on-site, off-site, and technical SEO.

  • Off-site SEO refers to practices that happen off-site but still influence your rankings. These practices include creating backlinks and linking your social media to your website.
  • On-site SEO is, essentially, technical SEO done on the front end of your website. Practices of this type include keyword research and implementation, URL structuring, header formatting, meta descriptions, etc.
  • Technical SEO is a subset of on-site SEO done in the backend of your website. This requires technical knowledge, or, at least knowledge of how navigate a content menagement system such as WordPress or Joomla.

SEO Strategies to Increase Organic Traffic –

organize website for seo

Web design templates and web page layout editing using a professional software, collage and paper cut composition

Site Structure and Organization

From what we’ve said, it goes without saying that our primary goal for technical SEO should be to create a structured and well-organized website for crawlers to read. Here’s how to do it.

Optimize XML Sitemaps

Sitemaps are still relied upon heavily by Google for website indexing. By creating a clean and well-organized sitemap, Google can better understand and better index your site’s URLs.

The key to effective XML sitemaps is regular monitoring. As new web pages are being added to your site, your sitemap can become a confusing mess without proper monitoring and updating, making it harder to get your pages properly indexed.

Optimize Site Architecture

A properly optimized website starts with a properly optimized architecture. Always organize your pages with a clear hierarchy in mind. Your most important pages should be at the top, with the less important ones referring to the above them in the pecking order. This way, you’re creating a pyramid-like structure for your website that’s easy to navigate for both bots and humans.

Additionally, implement a standardized URL structure. Your website will consist of several, if not many, pages, and all pages will need a URL. By creating a standardized structure that organizes your URLs in groups, you are also boosting the navigability of your website.

Crawling and Indexing

We said it before, and we’re saying it again – the best way to increase organic traffic on your website is to have it properly indexed. Here’s how to go about improving your website for indexing.

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Maximize Crawling Budget

Crawlers won’t stick around your website forever; they only stick around for a set amount of time, which means you’re working with a limited time frame where your website can be indexed.

One of the best ways to minimize work for the crawlers and maximize your time is by implementing pagination. This tells the crawlers how certain pages on your website relate to each other, making them much easier to read.

Additionally, you should always canonicalize any duplicate content or pages. This makes the pages easily distinguishable from their copies, and they won’t get flagged as plagiarism.

Perform Regular Audits and Monitor in Real Time

One way to keep your website healthy is to perform regular audits.  If you can, set up a real-time monitoring system of your website’s various elements so any errors can be caught early and resolved before the next crawling session.

Organize Structured Data

Structured data on a website refers to the markup of your pages. Correct implementation of markup schemas can lead to better readability of a page and its content, and better visibility overall resulting in higher placement in SERPS and an increase in organic traffic.

Implement Hreflang Tags

Implementation of hreflang tags is an extremely important practice for websites that aim to please an international audience by offering their content in several languages.

Without hreflang tags, your pages will begin to cannibalize themselves, because they’ll be flagged as duplicates. However, with proper tagging, your web pages will be considered alternatives instead, so they won’t displace each other in Google’s index.

Content-Focused Optimization

Content-focused optimization is, perhaps, the easiest set of practices to perform, and they require a little less technical knowledge and a bit more attention to detail.

Fix Duplicate and Thin Content Pages

We already mentioned that tagging and canonicalizing pages fix a lot of problems involving duplicate content, but you should also consider pages with too little content as well. These thin content pages can be a detriment to your website’s overall being, so it’s considered a prudent practice to fill them up with a little bit more content so they meet the standard.

When it comes to duplicates, you can also perform plagiarism checks to ensure the pages don’t share the same content and cannibalize each other.

Improve Headings, Title Tags, and Add Alt Text to Images

This set of practices is the easiest to do, but it requires a bit more time and foresight.

Proper heading implementation and formatting make it much easier for web crawlers to “understand” the contents of your page/blog post so that Google can more easily offer it to readers. Also, your readers will appreciate nice formatting in the first place, leading to better UX, and fewer people bouncing.

Title tags are also important for a similar reason – with proper keyword implementation, your title tags can be a ticket to the top of the SERPs, and they will entice users to interact with your website.

Image alt text is one of the best things you can do if your website is image-heavy. Since bots can’t really “see” pictures (or, rather, what’s on them), creating an alt text that describes the photo is a great technical improvement to your posts/pages.  Additionally, alt text is also used by voice assistants, and people with impaired vision or those that rely on voice assistance will be greatly appreciative of your effort to describe the photos for them.

 

Page Speed & Performance Enhancements

You can have the most impressive showing of content on your page, but if it takes ten seconds to load, you’re not going to get much traffic. One surefire way to increase organic traffic for your website is by ensuring your site loads fast and performs well.

Compress Your Files

Page size is the determining factor of page load speed. By compressing the files on your website, you’re effectively reducing the amount of data that needs to be loaded, leading to faster load times.

One of the biggest culprits of “fat” websites is images. The higher the quality of the image, the higher the resolution, and the bigger the image file becomes. You might lose a bit of fidelity by compressing images, but you’re improving load times significantly, which matters more.

You can also compress certain CSS and JavaScript files to make them load faster as well.

Limit 3rd Number of Party Plugins

3rd party plugins can be killers of website performance. It is estimated that every 3rd party program you have running on your website is increasing its loading time by 35 milliseconds. That isn’t much on its own, but it can stack up over time and with excessive use of plugins.

So, to combat this, minimize your use of plugins on your site, and only pick those that you absolutely need for the best performance and UX of your site.

Use Asynchronous Loading

Asynchronous loading allows for the loading of HTML elements, scripts, and plugins at the same time by spacing them out evenly. Thus, async loading allows for much smoother performance of your website while keeping the load times relatively quick.

 

Technical SEO for the Win!

Technical SEO is one of the most rewarding sets of SEO practices one can implement on their website. With these strategies, you’ll be sure to stay on top of the SEO game, and improve your SERPs rankings, ultimately reaching your desired goal – increasing organic traffic to your website!

 

 

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Clutch Hails Moore Tech Solutions, Inc. as one of the Best Web Development Companies in Alabama https://mooretechsolutions.com/clutch-hails-moore-tech-solutions-inc-as-one-of-the-leading-web-development-companies-in-alabama/ Wed, 13 Dec 2023 17:46:21 +0000 https://mooretechsolutions.com/?p=4081 Websites are a must in today’s digital world! Everybody is going online and having a digital presence can make or break your business. One way you grow your influence online is by creating your own website. At Moore Tech Solutions, Inc., we understand the importance of a website and that is why we try our best to create the best possible digital solutions for our clients.

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We have been in business since 2004 and create beautiful custom sites that are crisp, quick to load, and mobile-friendly. This philosophy has provided us with a number of opportunities and accolades over the years. Speaking of accolades, Clutch has recently named us as one of the leading web development companies in Alabama for 2022!

In case you haven’t heard of Clutch, they are a B2B ratings and reviews platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

clutch best web developer 2022

Our team is honored to be chosen for this prestigious award. We would like to express our appreciation to Clutch and their team for making everything possible. To talk more about this, here is the President of Moore Tech Solutions, Inc. Don Moore:

“It is a great honor to be recognized as a Clutch Leader and we are most appreciative. Clutch is a fabulous resource and we are glad to be featured on their website!”

We’d love to hear from you! Drop us a note and we’ll get back to you as soon as we can.

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Steps to Prepare For Your eCommerce Website https://mooretechsolutions.com/steps-to-prepare-for-your-ecommerce-website/ Tue, 05 Dec 2023 21:47:56 +0000 https://mooretechsolutions.com/?p=3136 The post Steps to Prepare For Your eCommerce Website appeared first on Moore Tech Solutions.

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Determine Your Pricing: 

Understanding how you plan to price your products is an important first step toward selecting the proper tools for your website. There are different types of ecommerce, some subscription based, some quantity based, some have different shopper groups, and some are a combination of all of the above. Before you can select how you will arrange payments and shipping you must first consider how you plan to charge for your products. Here are some things to consider:

Single Products/ Single Price: 

A typical website will have single products for sale for a single price, not all ecommerce systems can handle anything more than that. Sometimes special pieces must be installed to extend the ecommerce system into doing more than this in many cases.

Single Products/ Shopper Group Prices: 

If you have products that you will sell to one type of shopper for one price but will sell the same product to another type of shopper for another price then special extensions may be needed to make this work.

Simple vs Complex Products: 

A product that has no selection options is called a simple product. A product that has selections that do not affect prices or has no inventory controls is called a product with options. A product that has options whose selection will affect prices or options that are inventory controlled (in stock or not in stock) is called a product with variations. Here are some examples:

  1. Simple: A Blue Beach Towel with a whale printed on it (one size, one color, no other option available)
  2. Product with Options: A Beach Towel and users can select from a Blue Towel with a Whale Print or a Pink Towel with a Flamingo Print and it does not matter if they are in stock or not because shipments arrive daily, the prices are the same regardless of selections
  3. Product Variations: A Beach Towel with the following selections:
    1. Color: Blue (+$0), Pink (+$5), Orange (+$5)
    2. Style: Dolphin, Whale, Flamingo
    3. Size: Regular, XL

In this setup there are actually 18 products: 

  • Blue Dolphin Reg
  • Pink Dolphin Reg
  • Orange Dolphin Reg
  • Blue Whale Reg
  • Pink Whale Reg
  • Orange Whale Reg
  • Blue Flamingo Reg
  • Pink Flamingo Reg
  • Orange Flamingo Reg
  • Blue Dolphin XL
  • Pink Dolphin XL
  • Orange Dolphin XL
  • Blue Whale XL
  • Pink Whale XL
  • Orange Whale XL
  • Blue Flamingo XL
  • Pink Flamingo XL
  • Orange Flamingo XL

 

and pricing is different depending on the selection. 

In a case like this it is best to try to limit the number of product variations to no more than 24 variations. If more than 24 variations are needed we suggest setting up separate products. In the case above, this could more easily be managed as 3 different products.

Quantity Based Rules: 

Whether you have simple or very complex products, if you plan on having some quantity-based rules then this adds a layer of complexity to the system. Oftentimes additional extensions and development time is needed to make this work.

Build to Order Products: 

If build to order (like selecting computer components for a computer build) is needed then special software and additional development time will usually be needed.

Downloadable Products: 

If you sell digital goods, like whitepapers, music, or videos then the ecommerce system that is selected must be capable of allowing this type of product and must be able to determine when a shopper has a right to download an item.

Subscription Products: 

eCommerce does not typically handle selling items on a subscription basis out-of-the-box. Typically either software extensions or third-party platforms must be incorporated to handle this type of product/order management.

Determine how you want to collect payment: 

You are likely going to want to explore setting up a merchant account so that you can process credit card payments. There are two types of accounts: Payment Processors and Merchant Accounts. 

Merchant Accounts: 

A merchant account will provide you with the ability to process credit card payments manually. You will be provided with a dashboard to login where you can type in a credit card and process the payment. To hook the credit card collection capabilities up with your website your merchant account will use a bridge between your website and their platform called a “gateway” . The gateway takes the payment information from your shop and sends it to the merchant account to approve or deny the payment. If the payment is approved, the customer/payment information is collected within your merchant account. It is important that the merchant account that you select, if you plan on processing credit cards, uses the Authorize.net gateway or a gateway specifically supported by your eCommerce software. If you select a provider that uses an unsupported gateway, additional billable development time will be needed to create a bridge.

 

Payment Processors:

PayPal is a type of processor, so is Stripe and Bambora. These processors provide a seamless payment path that includes both the merchant account service and a payment gateway combined. Typically, with processors, recurring payments are a built in functionality but the shopper must have an account to receive payments.

 

Setting up a merchant account can be time-consuming when you have a new business so make sure to get started on this part as soon as you can. 

 

Most Shops support multiple payment options and you may want to allow your shoppers a choice of payment methods. 

Our Recommendation

Select a merchant account that uses Authorize.net and also setup PayPal Pro or Stripe so that card processing can occur on the website without moving the user to an outside form and so that shoppers have a payment choice.

 

Determine Shipping: 

There are a few common types of shipping setups so you will need to determine what works best for you:

 

Customer Pickup: 

This is not a typical eCommerce scenario but sometimes local brick and mortar stores will allow customers to order first, then pick up their items. Typically they will impose a handling fee, but not always.

 

Flat Rate Per Item Shipping: 

If you always pay the same for shipping for each of your products then you may find that flat rate shipping is the easiest method. This is useful when you know you will sell only one item. For example, you may sell custom paintings that are all similar in size and weight. You know that your shipping carrier will charge you $150 to pack and ship it so you just add it as a flat rate per item. 

Negotiated Carrier Rates:

If you want shipping to be automatically figured based on the package size,weight and the shoppers location then you will need to have accounts with shipping carriers that will connect to your cart. You can set up an account with UPS, FedEx, and/or USPS in order to get better shipping rates and so that those rates can be pulled into the shopping cart on checkout so that users will know what they will be charged for shipping. You will set up methods for your shipping account and can allow your users to select from different carriers and different methods (Overnight, Express, 2 day, etc). You will need to reach out to a customer service rep with the carriers you elect to use in order to get set up with negotiated rates and login credentials. 

 

Every product that will be shipped this way will need to have a Weight, Length, Height, and Width value in order for shipping rates to be displayed.

 

If you have very large items that will need to be shipped on a pallet then make sure to also ask about rates for LTL (Less Than a Load) Freight. LTL Freight refers to items that are put on full or half pallets and that do not entirely fill up a semi truck. 

 

You will need to provide access to your login credentials to generate secure API credentials keys that will be used to pull in your negotiated rates so that shipping costs will be accurately displayed to your shoppers.

Packaging Options:

Shoppers don’t like to spend very much money on shipping. If you want to save your shoppers money then some thought needs to be put into how to combine products into standard shipping boxes. The shipping carrier you select will have standard box sizes and rates will be adjusted for the shipping method selected by the shopper. 

 

In most cases, packaged shipping can be set up that will figure the dimensions of your products versus the dimensions of your shipping boxes and use as few boxes as possible by combining as many products into one box that will fit.

 

Every product that will be shipped this way will need to have a Weight, Length, Height, and Width value in order for the system to figure out how many items will fit into a box and so shipping rates can be displayed.

 

Taxation: 

You will need to determine the rate at which and from whom you will collect taxes. You may want to consider getting the advice of a financial advisor to ensure you are collecting and submitting the correct taxes for your business.

Single Location Taxation

Standard eCommerce taxation is typically collected from only the shoppers who live in the state where the business has a location. So, Alabama shoppers will usually be charged tax from Alabama businesses. The rate is typically whatever the shop’s local rate is, usually 9-10%. However, this is not always the case. You will need to determine for yourself if you will charge taxes to your shoppers and at what rate you will charge them. 

Shopper location Based Taxation

If you find that you will need to tax your shoppers based on their location and not yours, you will likely need to use a service like Tax Cloud’s Avalara. Keep in mind that there are millions of taxation rates across our nation, finding the tax rate for each zip code requires that your shop is connected, via API, to Avalara (or similar) so that the shopper’s zip code, when entered in, can trigger the API to look up the current rates for the zipcode’s federal, state, and local municipality’s tax rate, which changes quite frequently. Many eCommerce systems do not have an automatic connection to a service like this so be prepared to face billable development time so that a custom written integration can be created. 

 

Standard Pieces of Product Information You will Need to Provide

You will likely need to supply a spreadsheet filled in with all of your product’s information, most of the time this spreadsheet will be provided to you and header columns will already be created so that you can easily fill in your product’s information in one place. Here is what you will typically be asked to provide:

 

Product Title: 

You will need to provide the name of your product. The shopper will see whatever displays here so it is best to make it meaningful (ex: Blue Beach Towel with Whale Graphic). 

 

If you have different shopper groups and each group should see a different title or description then two separate products would need to be added to the spreadsheet.

Product SKU or UPC – 

You  may or may not use SKUs or UPCs with your products. If you do not use them then most ecommerce systems will make up a product code to associate with each product when the product is created.If you prefer not to use internal SKUs and do not care if that system makes up a product code for the product then this column would be optional. If you do use SKUs or you do not want the system to create them for each product then you will need to supply a product code for each product.

Price Per Unit: 

This is the base price of each product. If you have more than one shopper group and pricing is different for each shopper group then you will need to supply your prices for each shopper group. 

Here are some pricing rules to keep in mind:

  • If the price of a product is different depending on who views it but ONLY the price is different (all other ino is the exact same), then one product with group pricing rules will be needed.
  • If the price of a product is different depending on who views it but NOT ONLY the price is different (some other info is different), then more than one product with group pricing rules will be needed
  • Each SKU/UPC must be unique – so if you use SKUs and need to create separate products because of pricing rules, you will have to generate new SKUs for those products.

 

Quantity Price Breaks – 

Some ecommerce systems support quantity based-pricing and some will have to be extended to support quantity based prices. If you plan on giving your shoppers quantity based price breaks (example: 1 Towel: $45 ea | 20+ $42.50 ea | 50+ $40 ea) then you will want to make sure to discuss that in advance to ensure the shopping system is configured to work in this manner.

Minimum and Maximum Quantity (optional) – 

Some, but not all, systems will allow you to set up quantity requirements so that you can determine if your shoppers must buy a minimum or not buy over a maximum number of one type of product. Most systems that do not provide this functionality will need to be modified in order to extend it in such a way. You would only need to provide this information if you want to impose a minimum or maximum quantity for your shoppers. 

Shopper Group – 

If you do use different shopper groups on your website then you will need to provide what shopper group each product will be for.

Product Variants/Options – 

If your product has options or variations we will need to know what they are. Options that affect pricing (variations) will need to include the price difference (ex: T-Shirts [Sizes: Small (+0),  Medium (+$5) , Large (+10)] [Colors: Red, Blue, Green]. If product variations are very complex and prices are different based on more esoteric values then you will want to create a line item for each variation that includes how it will be priced. 

Images –

You will likely be provided with an online, shareable folder where you can place your images. You will need to place the images (try to have at least three or four per product) in that Folder. Make sure the image name conveys what product it is for or write the name of the images in the product’s image column.

 

What Kind of Hosting Package Will Be Needed?

One of the most important considerations for your eCommerce website will be the type of hosting that will be needed to run your site. eCommerce sites tend to be very large and common shopping cart extensions are known to be notoriously slow. It’s important to consider the space requirements and the server setup whenever a new eCommerce website is built. For more in-depth information regarding hosting considerations please see this post.

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How Much Does a Website Cost? https://mooretechsolutions.com/how-much-does-a-website-cost/ Sat, 02 Dec 2023 20:50:16 +0000 https://mooretechsolutions.com/?p=5302 What Should a Website Cost? One of the first things clients want to know when they call us here at Moore Tech Solutions is how much a new website will cost. We answer it so much, in fact, that we thought we’d create this handy guide that suggests what you should pay for every different type of website. One of the reasons this guide is so useful is that the price of a website can depend on a whole host of factors. Unlike building a custom home, which might vary 10%-50% between different builders, the price of a website can vary by as much as 200% or even more! That’s because the type of service and level of experience of website designers can differ massively. To understand the true value of your website, you also have to understand the service you’re going to receive. Now we’ve got that clear, let’s look at all of the costs associated with building a new website. Pricing Considerations Domain Names What is a website domain name? It is the name of your website’s link (URL) that is typed into a browser to find your website. For example, our domain name is mooretechsolutions.com. Before you […]

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What Should a Website Cost?

One of the first things clients want to know when they call us here at Moore Tech Solutions is how much a new website will cost. We answer it so much, in fact, that we thought we’d create this handy guide that suggests what you should pay for every different type of website.

One of the reasons this guide is so useful is that the price of a website can depend on a whole host of factors. Unlike building a custom home, which might vary 10%-50% between different builders, the price of a website can vary by as much as 200% or even more! That’s because the type of service and level of experience of website designers can differ massively. To understand the true value of your website, you also have to understand the service you’re going to receive.

Now we’ve got that clear, let’s look at all of the costs associated with building a new website.

Pricing Considerations

Domain Names

What is a website domain name?
It is the name of your website’s link (URL) that is typed into a browser to find your website. For example, our domain name is mooretechsolutions.com.

Before you can have a website, you must first buy a website domain. If you are using a web design agency to create your new website, they can take care of this for you. But for maximum control, you are better off doing this yourself through a domain name registrar such as GoDaddy or Moniker. If you ever change agencies this removes any question of who owns the domain

How much does a domain name cost?
The price of a website domain will typically be between $8-10 per year depending on the type of TLD you choose (.com, .org, .store, etc.) and how long you purchase the domain name for. Domain names can be renewed every year and you will always be able to renew it before it expires. Domain names with a longer expiration date can play a small factor in search engine results, so you may want to renew for multiple years. An added advantage is that you won’t forget to renew!

Website Hosting

What is website hosting?
The website hosting account is where the website physically resides. Your website is made up of files and data that must be stored in a location called a server that connects to the web.

Typically, your web developer will have a preferred provider and will host your website through them. Some design companies will waive the hosting fee, others will include it in the price and others still will charge you separately for it. High-quality hosting isn’t cheap and typically small cheap hosting accounts tend to perform very poorly.

How much does website hosting cost?
Website hosting will typically set you back between $50 and $500 per year depending on the type of hosting you use. The better quality hosting environments usually cost more.

If your site is handling secure data such protected health information (PHI) you may need a HIPAA compliant server which is much more expensive.

Website Development Options

Designer, Platform or DIY?

Who you choose to create your website will have a HUGE impact on the price of the website. Thanks to the number of DIY website builders and open source content management systems you don’t even have to pay anyone (although you probably should).

Below we’ve listed ways in which you can build your website, have your website built, or hire in-house talent. We try to cover about how much those options will cost and our thoughts on each.

What Are Hosted Website Platforms?

There are plenty of options available including Wix, Weebly, Squarespace and Shopify. These platforms are self-hosted, meaning that you pay a monthly fee to use the platform but don’t really own the site.

Pros

  • Hosting is included so you can save some money there
  • You build it yourself so you don’t have to wait for someone else to get it done
  • You can select pre-made templates (themes) that are already designed and ready to go.

Cons

  • You don’t own the site
  • If you sell things you may have to pay a fee per item sold
  • You can’t make changes to the layout or styling, it just is what it is
  • Others will have websites that look the same as yours
  • You can’t control the SEO so there isn’t too much you can do to improve the search engine results
  • You can only extend them so far, additional functionalities are limited

Pricing

  • The typical monthly fee for a hosted platform is anywhere between $30 and $300 per month depending on how much volume you need.

 

What Are Content Management Systems?

A Content Management System (CMS) is a pre-built website that has been zipped up into an folder that must be installed on a hosting account server that has a database setup on it (usually MySql). It normally includes a few pre-built pages, some menu tabs to the pages and maybe a few special items like a login. It incorporates all of the functions and capabilities of a fully functional website plus extensions (plugins) can be installed to extend those functions. Edits to the site can be made using a WYSIWYG (what you see id what you get) text editor or a drag and drop builder (if one has been installed).

Pros

  • Most CMSs have a wide selection of themes and templates that come with demo pages already built
  • You build it yourself so you don’t have to wait for someone else to get it done
  • You can select pre-made templates (themes) that are already designed and ready to go.
  • You own the website and control the hosting account
  • Very simple themes and templates are free so it costs you nothing except hosting and time

Cons

  • You must set up the hosting account, configure the server, and create the database
  • You will need to pay for hosting but service it and manage it yourself
  • Although you can change some styling true design changes require CSS, HTML and sometimes PHP knowledge
  • You will have to learn and get familiar with using File Transfer Protocol (FTP) in order to manage site files
  • If you break it you will have to fix it yourself

Pricing

  • Aside from the cost of hosting, open source CMSs (WordPress, Joomla, Drupal) are free. However, themes, templates, and third party plugins and extensions are not always free and can run into hundreds a year for updates and renewals.

 

Should I Hire In-House Web Design Staff?

If you have a large company and plan on frequent changes to your website you may feel like having an in-house staff developer is necessary for being responsible for planning and creation of the website. However, be advised that staff developers don’t come cheaply. A basic front-end web developer’s salary starts at about $50,000 a year and if a full-stack backend web developer is needed the mean salary for that member is about $106,000.

Pros

  • You will incrementally control every aspect of your website from server to site
  • You can develop a test platform to test changes prior to implementation
  • You can create custom themes and functions
  • You will own the website

Cons

  • Money, this is a very expensive solution
  • If you don’t hire the right talent you may still find that you have to pay for help
  • If one staff member leaves another must be capable of stepping into the middle of his work, which isn’t easy to do
  • Your staff members will have to train to keep abreast the constant changes in technology
  • Did we mention the expense?

Pricing

  • If you are comfortable paying $50,000 – $100,000 per year, this is a good option for you.

Should I Use a Freelancer To Build My Website?

If you know exactly what is needed, can communicate it clearly to a developer and an also understand what that developer is saying to you then a freelance web designer may be a good choice for you.

Pros

  • You won’t have to have the expense and management time of a full-time staff member
  • You can set budgets and expectations for delivery times
  • You may not (maybe) have to pay if expectations aren’t fulfilled
  • You will own the website

Cons

  • You must be able to communicate clearly and concisely what is needed, what the budget is, and what the delivery time is to be
  • Many freelancers don’t speak English as a first language so communications can be difficult
  • Many freelancers live in another time zone so expect to have very late night conversations or several days of lag time in between conversations
  • If you don’t use a third party freelance platform you may pay for something that will never be delivered
  • If your freelancer goes away you may have to start from scratch later on down the road

Pricing

  • Freelancers tend to charge between $35 and $75 an hour.

Should I Use Web Design Agency To Build My Website?

If you are not technical, are too busy working in your business to work on your business, don’t have a large staffing budget, and you’re not interested in trying to manage a project with a developer that is half way around the world, then hiring a web design agency is the best choice for you.

Pros

  • You can have a non-technical conversation with your developer about things like site goals and specific functions
  • You can usually expect to receive a full price breakdown of what you are getting for your money
  • With the right developer you will own the website
  • You can order work as it is needed
  • A few web design companies (like ours) will provide you with training to make basic content edits to your website

Cons

  • Some web design companies, not all, may not deliver as quickly as you would like
  • Most will not be open on the weekends or evenings if you need changes done at those times
  • Most will charge for time to explore and consult
  • If future edits are needed they must be requested and scheduled

Pricing

  • Website Designers tend to charge between $50 and $200 an hour for ad hoc services but tend to charge less for project pricing. Most will submit to you a full proposal that covers what is included, what additional options are available, and what the project price will be before they begin any work.

 

Website Types and Typical Prices

Is Your Website Basic or Complex?
Apart from who builds your website, the other major factor that will dictate price is the kind of website that you need. It goes without saying, the simpler, the better. The more complex your website is, the more time developers will need to create it and, therefore, the more expensive it will be. Below you can find the standard range of websites that clients usually ask for and their associated agency costs.

How much does a typical one-page website cost?

A one-page website displays information about your company. Customers will use this website to find out more about your service and then make contact either by calling a listed phone number or by filling out an online form.

Typical Price: $1,000 – $2,000

How much does a typical business brochure website cost?

This is typically a 5 to 20-page website used by small and medium-sized businesses. It will have all of the standard pages that you expect a website to have: a homepage, an about page, a services page, a gallery, FAQs, news and a contact page. For additional fees, it can also be connected to a CRM or have restricted download areas.

Typical Price: $3,000 – $10,000

How much does a typical ecommerce website cost?

An E-commerce website is much more technical than a brochure website and the cost will reflect this. It will include categorized product pages, a checkout shopping cart, inventory controls, product variations, shipping rules, taxing rules, a payment gateway and E-commerce SEO.

Typical Price: $5,000 – $20,000

How much does a typical real estate website cost?

A real estate website usually includes a brochure website that also displays real estate listings in addition. These can be entered by hand, iframed from an MLS source or by importing an IDX data feed from an MLS board natively into the website to garner better SEO results.

Typical Price: $3,500 – $10,000

How much does a custom website cost?

Occasionally, clients will want a custom website that doesn’t conform to the categories above and that utilizes advanced functions or ties together third-party platforms. You should always speak with your web design agency to discover the cost of a custom website and to check that they can complete the work.

Typical Price: $3,500 – $10,000

How much does a custom website cost in the UK?

Costs not only vary according to what is needed, but they can also very according to where your website developer is located. Here is a good resource for finding what a website should cost if your development company resides within the UK: Average UK Web Pricing.

Typical Price: 200 – 100,000 Pounds

When we create a site for you – you own it. You own the website and all of the code, if you ever want a copy of it we will provide it to you upon request. We go out of our way to use open source, well-supported tools that are non-proprietary so you never feel obligated to have to use our services once the site has been built.

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Website Design Inspiration in Birmingham, Alabama https://mooretechsolutions.com/website-design-inspiration-in-birmingham-alabama/ Sat, 02 Dec 2023 16:02:03 +0000 https://mooretechsolutions.com/?p=2672 The post Website Design Inspiration in Birmingham, Alabama appeared first on Moore Tech Solutions.

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In the vibrant city of Birmingham, Alabama, website design inspiration is influenced by a unique blend of southern charm, cultural diversity, and a rich history. Designers in Birmingham often draw inspiration from the city’s industrial heritage, incorporating elements that reflect the historic iron and steel production that once defined the region. The city’s dynamic arts and music scene also play a role, inspiring designers to infuse creativity and innovation into their work. Birmingham’s architectural landmarks, such as the historic Alabama Theatre and the modern Regions Field, provide a visual tapestry that designers can weave into their website creations. Moreover, the city’s commitment to revitalization and community engagement fuels a desire for websites that are not only aesthetically pleasing but also user-friendly and socially relevant. In Birmingham, website design inspiration is a reflection of the city’s spirit – a harmonious blend of tradition, progress, and the diverse tapestry of its people.

Birmingham, the seat of Jefferson County, is also the largest city in the State of Alabama. Its population is around 200,000 as of 2019. Small and medium businesses (SMBs) are the backbone of Birmingham’s economy, as they make up over 99% of the total number of companies.

You would be surprised to know, however, that 4 in 10 SMBs still do not have a website.

Of that number, almost 3 in 10 claimed that they have no plans of creating a website in the future.

Forget about the website design, the absence of a digital address will be the death-knell to any business.

For instance, consider the following statistics:

  • Nearly 6 in 10 people are not going to recommend a business with a poorly designed website.
  • 4 in 10 mobile users will likely go to the competitor if they have trouble accessing a business website.
  • Nearly 9 in 10 will contact a business within 24 hours after visiting the website for a specific need.
  • Almost 4 in 10 will leave the website due to poor layout and unappealing design.
  • About 9 in 10 people will not return following a bad experience with a website.
  • More than 7 in 10 will judge a company’s capability to deliver a service based on the website design.

Why Invest in a Website Design in Birmingham, Alabama

percentageIt is tempting to sign up for a free website builder just so you can claim that you have a digital address. But many complaints about websites stem from the dissatisfaction of having a website that can’t truly be edited in a way that will allow the end user to achieve their design goals. And maintaining a website built from a builder platform can be frustrating and limiting. Usually having a custom built website brings the most satisfaction. But still, having any website versus having no website at least gets you some traffic. However, your first impression may work against you if the website does not look very good.

In order to help you determine what goes into planning we have written a very comprehensive guide to website design. If you are looking for a website design company in Birmingham they should cover all of these areas with you.

But how important is the design’s impact on traffic? About 94% of the criticisms on online businesses are related to poor website design. And low-trafficked websites don’t do well with Google.
When it comes to Google, it is all about rankings.

As shown in the graph, the top-ranked website on the Google search engine results page cornered about 33% of the traffic. The second and third runners-up got 17.6% and 11.4%, respectively.

Consequently, the top five results will capture over 75% of the total Internet traffic. It means that if you are on Page 2, you will have to fight for scrap with your other competitors.

Why is Quality Important to Your Website?

Consider these factors:

  • You want to make a good first impression on your prospects. You only have a brief moment to persuade them into staying longer, so make it count.
  • You want to direct your potential customers to your sales funnel directly so that you can complete the transaction quickly. People go online to address a need. They would appreciate it if you stop wasting their time and point them toward the solution immediately.
  • You want people talking about your website, and get free word-of-mouth advertising in return. When people have a good experience when using your site, they are likely to recommend it to their network.
  • You want to rank high on Google’s results page to direct traffic to your website and edge out your competitors. Search engines also gauge the user-friendliness of the website, as well as its readiness to accommodate Google’s spiders.
  • You want to edge out your competition. Even if you have the best product in town, it would be useless if you cannot reach the intended audience. It is highly likely your competitors have already invested in a customized website designed to rank high for Google.
  • You aspire to be taken seriously by your customers. A professionally made website can establish credibility quicker than any testimonial can. At any rate, customers will likely doubt the testimonials posted on a shoddy-looking page.
  • You want to establish trust. Paying for a custom website indicates that you are willing to invest in your business. The implication is that you are not going to cut corners, so you must also have poured in money to roll out only superior quality products.
  • You want to promote your brand. Make no mistake about it, people will judge your brand according to your website design. They will have a poor impression of your brand if your site looks rushed and cheap.

Top Elements That Your Website Should Never Be Without

While your website must be visually appealing to capture the visitor’s attention, you need sound fundamentals to make them.

These elements are crucial for your website to rank high on Google’s search engine results page. Without them, your prospects might not even know you exist!

Below are some of the common components of the most high-ranked websites:

  1. Attractive website design

    Consumers are highly emotional. Chefs know how crucial food preparation is to the gustatory experience of their clients. It is why they put a large stock on visual appeal. Your website must be aesthetically pleasing since the design will be the first one the visitors see. It will then form their impression of your business. Do you know how many seconds it takes for the visitor to shape an opinion about your website? Two seconds? Five seconds? Nope. Try 50 milliseconds. If you have no idea how fast that is, try blinking your eyes.

  2. Page Speed

    Page loading speed is a crucial factor in making your visitors stay around longer. Google’s standard is less than half a second, although that seems to be unreachable for now. So, it is considered excellent if your website’s loading speed is between 1-3 seconds. For comparison, about 46% of the total 2 billion websites on the internet today load from 6 to 10 seconds. Nevertheless, Google has a handy guide on the bounce rate. As you can see from the graph, the slower your website, the more likely your customers will leave without visiting the other pages or clicking on the link.

    page load
    Just a second delay in your page loading speed will cut your page views by as much as 11%. Not only that, your customer dissatisfaction level will shoot up by 16%.

  3. Intuitive site design

    Intuitive means that your visitors do not have to rack their brains to navigate your website. You can direct the user toward their goal without pause, which allows them to perform a task in the least steps possible. For e-commerce sites, for instance, you want them to find the item and add it to the cart so that you can complete the sale. Intuitive designs will add to the user experience. Just remember that visitors will come to your website equipped with stock knowledge. They already have set expectations based on their previous experiences with other websites. Your job is to make the interface seem seamless.

  4. Visible share buttons

    You need to spread the gospel about your website, and your customers want to help. However, they would pussyfoot around the idea of sharing your products or services if they have to jump through hoops to do it. You want your share buttons to be visible so that visitors can share the content on their social media pages with one click.

  5. Company Information


    In addition to a website, Mom-and-pop stores and brick-and-mortar shops in Birmingham, Alabama absolutely should set up a Google My Busines (GMB) listing. This free (for now) listing will help people find you once they perform a local search on the search engine for restaurants nearby, for example. Your local listing should also include your business telephone number, e-mail, and the map of your location. In the same manner, they should be able to book reservations or make an order on your website.

  6. About Us

    In recent years, organizations have realized the need to humanize their companies and make them relatable to their customers. Gone are the days where corporations were viewed as evil enterprises that gobble everything in their way. The “About Us” section will tell people about who you are and what you aspire to be. It also gives you the chance to elaborate on why you are different from your competitors. It will help build an emotional connection, which, as you know, influences purchasing behavior.

  7. Branding

    Experienced web designers know that the website should reflect the brand. It gives the company an opportunity to introduce itself to new visitors, while also making sure to pander to its loyal customers. It means your logo and corporate colors must have a prominent position on your website so users will immediately establish the connection.

  8. Website Content

    The content is an essential ingredient to best SEO practices. Quality content will help link you with your target market by utilizing the correct keywords. In SEO’s early days, keyword density was the name of the game. The article still maintained a dominant position on the search engine results page, even if it would be unintelligible. Nowadays, the algorithms emphasize relevance and resolution over the number of keywords. Google will rank you highly when you create value and address the pain points of the customers.

  9. Testimonials

    Customers read reviews before making their decision whether or not to purchase a product. Nearly 9 in 10 people perform their due diligence and they trust online reviews more than targeted ads. Endorsements from real people will spark confidence about the quality of your services and boost your sales. For instance, they would be twice as likely to engage with a website if the review is 4-Star or higher than if the review is less than 4-Stars.read online

    Testimonials from real customers will boost your credibility and trust factor. Do not be afraid to ask your customers to post their positive feedback on your website. You would be surprised by how agreeable they are.

  10. Call-to-Action

    Your website design should revolve around your call-to-action (CTA). But it does not have to be a single one, just like the example below. You can use multiple CTAs depending on your goals. Having multiple CTAs, however, is a tricky proposition because it may overwhelm some of your visitors.
    guide
    A good rule of thumb to follow is to place only a single CTA unless you have a services page or you are an e-commerce site. However, it is also commonplace to find two CTAs. The idea is to appeal to two types of visitors–one who is ready to purchase the product or service, and the other one who is still on the fence.

How Much Does a Professional Website Designer Cost?

A professional website will set you back a few bucks. But you will get more value for your spend if you take the time to talk over your website’s goals with a reputable design company or designer to gauge whether they can deliver what you need.

You have two options:

  1. Hire a website design agency
  2. Enlist a freelancer

Both options have their respective pros and cons.

For example, a web design agency will be the pricier choice. But freelancers may be stretched thin since they have to accept as many projects as possible to make their business viable.

Another advantage of the website design agency is quicker turnaround time since it can deploy more teams to focus on your project.

Finally, a web design agency can guarantee better technical support. Creating your site is just one part of the process. You also need to maintain and manage it to ensure no disruptions in your business.

But how much does a website cost?

There is no easy answer to that, because multiple factors come into play when evaluating the cost.

Depending on your need, you may spend as little as $1,000 to over $150,000. A business website with multiple moving parts requires a more complicated code. In the guide, Top Website Development Trends of 2021, we go over all of the more modern development trends, implementation of these could also add to the costs.

Then you have to also consider the maintenance cost, which can range from a low of $500 to as high as $60,000 annually.

The good news is that you can easily contact digital marketing agencies that service the Birmingham, AL area and get a quote for a website design at no extra charge.

Conclusion

Whether you are a small business or not, you have to invest in a website to reach out to new customers. Your digital address must not only be functional, but you should also pay attention to website design to make a good first impression.

Builders like Squarespace, Weebly, or Wix allow businesses to launch their own websites. While they present a cheaper and faster solution, the generic code does not provide much flexibility or the ability to offer a complex website.

The simple fact is that free website builders are not suitable for Birmingham, AL businesses who want their customers to take them seriously. Instead, you should call in a professional for a bespoke website design that will help you meet your business goals and allow you to generate returns in the quickest possible time.
Remember that your goal here is to develop a website that is successful for your business and, ultimately, achieves you goals.

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Web Design – The Ultimate Checklist https://mooretechsolutions.com/web-design-the-ultimate-checklist/ Fri, 01 Dec 2023 16:45:38 +0000 https://mooretechsolutions.com/?p=2559 The post Web Design – The Ultimate Checklist appeared first on Moore Tech Solutions.

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The past few decades have proven to be some of the most transformative in history, particularly in terms of web design. The invention of computers and other and other digital devices has led to the widespread use of the Internet, thus giving birth to the online space. Today, you can use your smartphone to search for information online, research any topic, and talk to people anywhere in the world on social media. The web has made it easier to connect with users from all over the world and reach more people, thus giving businesses more opportunities to promote their goods and services.

When it comes to building your brand and identity, good web design is key. Web Design, as the term implies, refers to the visual aspect and content of your site. Web designers are tasked with planning and conceptualizing  a website’s  layout to ensure that users can easily navigate the site and view its content. While website designers are in charge of the aesthetics, this is not their only focus since functionality and user experience are equally important. Even with a visually appealing site, users will not be inclined to visit it if they cannot read the content or navigate easily.

Web Design is more complex than it sounds, but it is crucial to performing well on search engines. While every business may choose to design their website differently based on their needs and goals, there are general steps to follow to build your website. Go through this checklist to make sure you cover all the important points and elements.

Website Design Preparation and Conceptualization

Website Design Preparation and Conceptualization
Regardless of the type of website you are designing, the first step will always be preparation and conceptualization. Before you get into the actual execution, you need to gather information and data to create a solid plan.

Under this stage, here are some of the most critical steps to take:

  1. Create a Client Brief

    Whether you have a team assigned to build your website or plan to outsource the work, creating a client brief is essential to give more insight into what you envision for the project. A client brief is a document containing the nature of your business, your objectives, target audience, competitive analysis, and other important information. You can think of it as an outline that helps your team or agency understand the direction you want to take for the project.

  2. Compile Information

    Traditional websites will contain information about your company and the products or services you offer. Thus, before you get to the actual designing stage, it will help to collate all your business information. This will include your company’s mission and vision, unique selling proposition, product and service offerings, and other things that users may look for in a website.

Web Design Elements

Web Design Elements
In many cases, web designers will work alongside web developers, SEO strategists, copywriters, and other experts to bring your website to life. Thus, even though their work focuses on aesthetics and functionality, they will also have to make sure everything is well-aligned.

Here are the important elements to consider in Web Design:

  1. Website Layout

    How you lay out your website’s information and content will have an impact on the user experience. While you can be creative with this aspect, you must still consider basic design principles to convey the right message and create a visually appealing output.

    For example, establishing a visual hierarchy allows users to determine which information or elements are more important than others. You can use size and color to do this, which explains why many sites tend to use bold text and different colors for call-to-action (CTA) buttons. Similarly, the rule of thirds is a classic principle used in images to create more interest for viewers. Proper use of images can make your site more attractive and distinguishable from others.

  2. Effective Spacing

    Spacing is another essential element that may seem minor at first glance but can actually affect your entire website’s functionality. Understanding how to use white space strategically can help improve readability and scannability, making your content easier to comprehend. Ultimately, your goal is to use white space in such a way that you balance all the text, images, and graphics on the website.

    Creating a wireframe or site layout, is an essential step in the design process. Here, you lay out the information and content for each page and move the elements around until you find your desired look and feel. Doing this can help you play around with the white space design and find what arrangement works best before getting into the actual design process.

  3. Graphics and Images

    Graphics and images can help make your website more eye-catching and attractive and communicate your message more effectively. Make sure to include your company logo for branding purposes, then icons can be used for the website’s menu items or other similar aspects. When it comes to images, you can choose to take your own photos, invest in professional photos, or get free photos from free image banks.

  4. Videos

    Video marketing has grown to become one of the most popular forms of digital marketing since it catches users’ attention, appeals to Google’s search algorithm, and engages your audience. While images may arguably have the same effect, videos can give you an edge over your competitors. They also have a higher chance of “going viral,” thus presenting more opportunities to garner attention.

    With everything being so fast paced today, users tend to zoom past search engines and social media networks. However, videos can convey all the important information to customers within a few seconds or minutes, so they no longer have to spend too long reading through lengthy posts or brochures. Thus, incorporating videos into your website can draw more users and help them understand your message more easily.

  5. Website Navigation

    Navigation is one of the main elements related to your website’s functionality, as it can affect your site traffic and conversions. Once you draw visitors in, you want to make sure your site is easy to navigate to avoid high bounce rates. Having a navigation panel can help users access the main pages on your site, but make sure users can view the panel from all pages.

    Generally, you want to minimize the number of clicks needed for users to find what they are looking for. A rule of thumb would be to make sure they find the right information within three clicks. When designing your navigation bar, try to limit the number of menu items to make it look more concise and easier to read. It will also be helpful to include a CTA button somewhere on your homepage or the navigation bar to increase conversion rates.

  6. Loading Speed

    Another crucial functional element in effective website design is loading speed, which can also affect how Google measures page experience to determine your search rank. If your pages take too long to load, users may get disinterested in viewing your site and you lose the chance to rank on the first page. Research shows that the top-ranking websites take an average of three seconds to load their pages, and in many cases, users leave sites that take longer to load.

    Reducing loading times can be challenging since your pages load each element at a time, so having many coded elements can significantly slow down the process. Typically, you will have to work with web developers and SEO experts to optimize the site and make it load faster. Compressing images and content, pre-loading key resources, optimizing for mobile, and reducing elements can all help you improve your website’s loading speed.

  7. Plenty of Written Content

    You will hear this time and again, but the fact remains that content is king in marketing. Thus, when designing a website, all your visual and functional elements must be coupled with the appropriate content to send the right message. As always, make sure your text, graphics, and images are all aligned with each other.

    In many cases, it may be helpful to plan out your content before moving on to design since you will ultimately base your design process on the content. As such, working with writers will be essential to ensure you come up with a unified concept that will showcase your company and brand effectively. For written copy, use interesting and creative language to draw the readers’ attention. As for blog articles or other informative content pieces, use headings and subheadings to create a logical reading structure and flow.

  8. Font and Color

    Choosing fonts and colors for your website will likely be done when creating your company’s brand book since it helps establish your identity and maintain consistency in all your collaterals. The brand book puts together all the important branding components like your company logo, typography, color palette, writing tone, design theme, and others. Having a brand book allows you to create a “personality” for your business and send a unified message by using the same branding strategy.

    As always, your font must match your website’s images, content, graphics, and overall elements. While font combinations add aesthetic appeal and help you separate information, try not to use too many fonts to maintain cohesion. Likewise, serif and sans serif fonts are ideal for main text or the content body since they are easy to read. As for headings or advertising copy, you can opt for more creative options like craft or handwritten fonts to showcase your company’s vibe.

    Next, choosing the right color scheme for your website can be tricky since you may feel conflicted with balancing aesthetics and color psychology. Generally, you want to make sure your colors match your other brand elements and intended message. For example, red is a bold color often used to grab users’ attention and evoke a sense of energy or passion. It is often used for elements like CTA buttons, which can lead to user conversions.

Website Design Reviewing and Revisions

 Website Design Reviewing and Revisions
Before you officially launch your website to the public, it is important to review all the elements and make any necessary revisions. Web Design is not just about fulfilling all the design requirements but also making sure the elements work well together.

When checking and testing your site, here are a few key things to examine:

  1. Double-check if all the elements are present.

    It can be easy to miss a minor element in your site, so you want to go through all pages thoroughly to avoid this. Ideally, your company logo should be at the top left-hand side and linking back to the homepage for convenience.

  2. Check your site on multiple devices.

    Having a responsive (mobile friendly) design is a must to reach a wider audience, so your site must work on desktop, tablets, mobile phones, and all other devices. A mobile-friendly site, in particular, is now essential to get desirable SEO results and cater to the large population using mobile devices to browse the Internet. Your images should all load correctly, and your text should still be readable on smaller screens.

  3. Proofread website content and copywriting.

    Make sure your website’s content has been proofread to ensure that there are no spelling and grammatical errors. Likewise, check to see if your articles are formatted correctly and structured in a way that is easy to read.

  4. Test out form and display functionalities.

    If you have forms to be submitted by site visitors and page displays that show up after submissions, test the forms to ensure that they are working. The responses must also be stored in your database to serve as data for potential improvements.

  5. Check if links are working correctly.

    Check internal and external links in your content, as well as any buttons with links to see if they are all linked to the right pages.

  6. Create necessary backups.

    Create a backup for your final website in case of any technical issues, and make sure passwords and other pertinent information are stored in the company database.

A Final Word About Web Design Essentials

Web Design may require tons of planning and attention to detail but emphasizing the right points will lead to beneficial outcomes for your business. The checklist of steps above can help you identify the essential elements for your site, but based on your goals and needs, you may also have to do other things to bring your website to life. In today’s digital age, good web design will set you apart from your competitors, build your brand, and increase returns and conversions.

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