We are going to begin a series of blog posts regarding SEO basics.  Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts.  These areas are: Optimize, Convert, and Promote.

For your site type in “www.yoursitename.com”.  Look in the address bar where your site name is…is the “www” still there?  Now, type in “yoursitename.com” without the “www”.  Check again for the “www”.

Today we saw an online article where a well known financial institution unintentionally allowed its domain name to expire. (Reference – “Regions.com update: domain renewed, but access remains limited”).  This can not only be embarrassing, but can result in loss of connection with your customers or clients.  A lapsed name can typically be renewed for a limited or no penalty for 30 or 45 days, but why take that chance?

You only have about 10 seconds to satisfy a site visitors curiosity before he runs out of patience. If a user visits your site from a Search engine search (Google, Bing, etc) there is always a little anxiety that user experiences when selecting a site from a list.